ITEN
Catalogue

Notice

Privacy

Updated on 19 October 2026.

Data controller

The data controller for the data collected through this website is Fertek SRL, based at Via Giuseppe Di Vittorio 10, 80012 Calvizzano (NA), Italy, VAT number 06230071216.

If you have any questions about your data, write to info@fertek.it.

What data we collect

We collect the data you enter in the three forms on the website, plus some technical information (last item in this section). Here is what each form asks for.

“Contact” form

Full name, phone and email (required). If you wish, you can also give your town, crop and message.

“Request a callback” form (on the product sheets)

Full name, phone and the product on the product sheet you are viewing (required). If you wish, you can also give your email, town, crop and hectares farmed.

“Work with us” questionnaire

The questionnaire has 18 questions, all of them required. You tell us: your full name, email, mobile number, year of birth, the region, province and town where you live, whether you have a car, your current employment situation, whether you have a VAT number, the sector in which you have the most experience, how much experience you have in agriculture and in sales, what you sell or have sold, who your customers are, which remuneration model you prefer and what motivates you to work with us.

We do not ask you for special categories of data (for example about health, political or religious opinions, or trade union membership). Please do not write them in the free-text answers.

Technical information

  • We save the date and time of submission.
  • A hidden field (honeypot) and the time at which you opened the form are used only to recognise automated submissions (spam): we use them at the time of submission and do not store them with the request.
  • If a submission is recognised as automated and discarded, a technical record may remain, with the date, the form concerned, the reason it was discarded and the IP address code described below. The data written in the form is not kept. This record currently has no automatic deletion deadline: you can ask for it to be deleted (see “Your rights”).
  • With every request we save a code (a “hash”) calculated from your IP address. In the request archive we do not save your IP address in plain text, only this code. Because such a code can be traced back to the IP address with specific technical means, we treat it as personal data. It is used to protect the website from automated or repeated submissions. It is kept for the same period as the request it is linked to (see “How long we keep the data”).
  • As with any website, the servers that deliver the pages (Cloudflare) process your IP address and the technical data of the connection in order to run and protect the website.

Other ways in which we receive your data

Besides the three forms on this website, we may receive your data in other ways. It enters our management system and follows the rules of this notice: purposes, recipients, retention and rights.

  • Facebook and Instagram forms: if you fill in a form inside an ad, the data you enter (usually name, phone, email, town and crop) reaches us through Meta’s platform and is recorded in the management system. Meta’s privacy notice also applies to the form you fill in on Facebook or Instagram.
  • Phone, WhatsApp and email: if you call or write to us, we keep your number or address and the content of the message in order to reply to you.
  • Customers and retailers: the data you give us for an order, to set up a retailer relationship or for invoicing.

Why we use the data and on what legal basis

  • Replying to requests sent through “Contact” and “Request a callback” (contacting you by phone or email and giving you the information you ask for). Legal basis: your request, that is, taking steps at your request before entering into a contract (Art. 6.1.b of Regulation (EU) 2016/679). Before you send the form, we also ask you to tick a consent box (Art. 6.1.a).
  • Assessing your application from “Work with us” and contacting you. Legal basis: your request to be considered for work with Fertek (Art. 6.1.b) and the consent box you tick in the questionnaire (Art. 6.1.a).
  • Managing the relationship that may result (for example an order, activation as a retailer, an appointment as an agent). Legal basis: performance of the contract (Art. 6.1.b) and legal obligations, for example tax and accounting obligations (Art. 6.1.c).
  • Protecting the website from spam and abuse (the code calculated from the IP address and the technical data). Legal basis: our legitimate interest in keeping the website secure (Art. 6.1.f).
  • Meta Pixel: only if you accept it. Legal basis: your consent (Art. 6.1.a and Art. 122 of Legislative Decree 196/2003). See “Cookies and Meta Pixel”.

Fertek emails and commercial communications

Fertek uses Brevo to send its own emails, including informational and commercial communications (for example news about the company’s products and initiatives). The email address you leave in the forms may be recorded in Brevo (see “Who receives the data”) and may therefore receive these emails. Legal basis: your consent, where you have given it, and, in the other cases allowed by law, our legitimate interest (Art. 6.1.f). You can object to commercial communications at any time and stop receiving them by writing to info@fertek.it.

Who receives the data

As soon as you send a form, the data is recorded in a Cloudflare archive and, as a rule, passes to our customer management system. From there it may reach the following parties.

  • The Fertek team: the people who manage contacts and applications in our management system (an internal program protected by restricted access).
  • Local sales agents and technical sales representatives: if your town falls within the area covered by a sales agent or a technical sales representative who works with Fertek, your contact is assigned to them. Our team may send them your name, phone, town and crop, also by WhatsApp message or email, so that they call you back.
  • Brevo: the service Fertek uses to send its own emails, including informational and commercial communications. When a request with an email address enters the management system, the contact is copied to Brevo with name, email, phone, town, province, region, crop, hectare class, campaign name, request status and date of entry. The contact stays on Brevo until we delete it.
  • Cloudflare: hosts the website, delivers the pages and holds the archive (database) in which requests and applications are recorded at the time of submission.
  • Aruba: hosts our customer management system and the rest of the fertek.it website, where the data stays for as long as it is needed.
  • Resend: a service that, when active, delivers to us by email a notification with the content of the form just submitted.
  • Meta Platforms Ireland Limited: only if you accept the Pixel, and only for the data described in the “Cookies and Meta Pixel” section. The data written in the forms does not go to Meta.
  • OpenStreetMap: for the maps, see “Third-party maps”.

Cloudflare, Aruba, Brevo and Resend are our suppliers and process the data on our behalf (data processors). Some of these parties are based or have servers outside the European Economic Area: in that case the transfer is based on the safeguards provided for by the Regulation (Arts. 44 et seq.).

How long we keep the data

  • “Work with us” applications: 24 months from submission, then we delete them. If an employment or collaboration relationship arises in the meantime, the data follows the rules of that relationship.
  • “Contact” and “Request a callback” requests: for as long as it takes to reply to and follow up your request. If a commercial relationship arises, for its whole duration and then for the periods required by law (for example tax and accounting periods).
  • The code calculated from the IP address of a request: the same period as the request it is linked to.
  • The records of submissions discarded as spam (date, form, reason and IP address code, without the form data): they currently have no automatic deletion deadline. You can ask for them to be deleted at any time.
  • Your cookie choice: 6 months in your browser (see “Cookies and Meta Pixel”).
  • Backups: these are copies of the entire archive and are not edited one by one. Deleted data leaves the copies in the course of their normal rotation.

You can ask for your data to be deleted before these periods end, at any time (see “Your rights”).

This website does not use its own analytics or profiling cookies. Any technical cookies, needed for the website to work and to be secure, do not require your consent. The only optional tool is the Meta Pixel, which is activated only if you accept it: it starts only after you have pressed “Accept” in the banner.

What the Meta Pixel is and what it sends

The Meta Pixel is a piece of code provided by Meta Platforms Ireland Limited, the company that operates Facebook and Instagram in the European Economic Area. If you accept it, your browser sends Meta some information about your visit: the page you view, the fact that you have submitted a form on the website, your IP address, the type of browser and device, and a browser identifier stored in a cookie (_fbp).

The two events that the website sends deliberately are “Lead”, when you submit “Contact” or “Request a callback”, and “SubmitApplication”, when you submit “Work with us”. Each carries only the name of the form (for “Request a callback”, also the name of the product). So all of this also applies to anyone who submits an application.

The data you write in the forms (name, phone, email, message, answers to the questionnaire) is not sent to Meta by the website.

Why we use it

For two purposes: to measure and improve our campaigns on Facebook and Instagram (for example, counting how many people contact us after seeing an ad) and to create an audience of people who have visited the website, to whom we show our ads again.

Legal basis

Your consent (Art. 6.1.a of Regulation (EU) 2016/679 and Art. 122 of Legislative Decree 196/2003). Without your consent the Pixel is not loaded and no data is sent to Meta.

Who the data controller is

The data controller is Fertek SRL (see above). For the collection of data through the Pixel and its transmission to Meta, Fertek and Meta Platforms Ireland Limited are joint controllers: Fertek decides whether to install the Pixel and for what purposes (measurement and audience), and Meta provides the tool under its business terms, which also set out who is responsible for what towards individuals. You can exercise your rights towards Fertek (by writing to info@fertek.it) and, for the data held on Meta’s servers, also directly towards Meta. For what Meta then does with that data, as an independent controller, Meta’s notice applies: privacy policy and cookie policy. Meta may transfer data outside the European Economic Area, including to the United States, with the safeguards it describes in its notices. How long Meta keeps the events is decided by Meta, according to its notices: we cannot state a different period.

Your choice: duration and withdrawal

  • The first time you visit the website you see a banner with two equally prominent buttons, “Reject” and “Accept”. The website works in the same way whatever you choose.
  • We remember your choice in your browser for 6 months. After 6 months, or if you clear your browser data, the banner asks you again.
  • You can change your mind at any time with “Manage cookies”, at the bottom of every page. If you reject after having accepted, the Pixel stops sending data and we delete the _fbp and _fbc cookies of this website. We also delete the entries that the Pixel saves in the browser, in the localStorage area (multiFbc, fbcEbpOrigin, lastExternalReferrer and lastExternalReferrerTime) and, if present, in the sessionStorage area (FACEBOOK_IWL_CONFIG_STORAGE_KEY), including the identifier of the click on the ad.
  • The _fbp cookie lasts up to 90 days, according to Meta’s documentation. The _fbc cookie appears only if you arrive from a Meta ad. The Pixel may also use other browser storage areas besides cookies: for details, Meta’s notice applies.
  • Your choice (accept or reject, with the date and the version of the banner) is saved in your browser, in the storage area called localStorage, under the entry fertek-consenso. It is not a cookie and is sent neither to Fertek nor to Meta.
  • Withdrawing consent does not change what has already happened: the data already sent to Meta remains subject to the rights described below and to the settings of your Facebook or Instagram account (ad preferences).

Third-party maps

The “About us” and “Contact” pages have an interactive map that uses OpenStreetMap maps. Your browser connects to the OpenStreetMap servers only when you press the “Interactive map” button. Those servers see your IP address and the technical data of the request. Until you press the button, no request is sent to OpenStreetMap.

Your rights and how to exercise them

At any time you can ask us for access to your data, rectification or erasure, restriction of processing, objection to processing (including to commercial communications) and data portability (Arts. 15-22 of Regulation (EU) 2016/679).

You can withdraw your consent at any time; withdrawal does not affect the lawfulness of the processing carried out before the withdrawal.

You can also lodge a complaint with the Italian Data Protection Authority, the Garante per la protezione dei dati personali (garanteprivacy.it).

How to proceed

Write to info@fertek.it saying which right you want to exercise and giving the name and the phone number or email you used in the form, so that we can find your data. If necessary, we ask you to confirm your identity. We reply within one month of your request, as required by law.

If you ask for erasure, we delete your data from the website’s request archive (Cloudflare), from the management system (Aruba) and from your contact record on Brevo. We also delete any records of discarded submissions linked to your IP address code and the copies of the forms received by email, and we ask the local sales agents who received your contact (by WhatsApp or by email) to delete it in turn. Only the data that we are required by law to keep remains, for example that of an order already invoiced. Backups are not edited one by one: your data leaves them in the course of their normal rotation and, if a copy were to be restored, we repeat the deletion.

Contact

To exercise your rights or for any question about this notice, write to info@fertek.it.